The last couple of weeks have been momentous for Mustard. One after another a spate of accounts have been bagged - & that too through competitive pitches against top ranked agencies! The 1st & biggest success was the industrial division of Atul Chemicals- Lapox - which involves brand identitiy creation to packaging design right upto advertising. Following close on Lapox's heels was Crisil - the no:1 research & ratings agency in India - starting with a corporate brochure moving on to product literature & finally communications consultancy. Yesterday was the icing on the cake with Wockhardt signing on for online activities for their heritage brand - Proteinex. Soon we'll be doing work for the corporate brand & their recent acquisition -Farex. Way to go Mustard- the order book looks healthier than it has ever been in its 31/2 year history. The best part is that Mustard is finally living up to its tag line "ideas that work" - every pitch was won on the strength of our communication strategy & not only creatives.
Implore all of you to become brand ambassadors & business development managers for Mustard - the best of brands have reposed faith in us - imagine what will happen if the might of Blue Lotus is thrown in behind us!
